📡 MDL Weekly Intel – June 27, 2025

Prepared by: Bernard Cresencia, MDL Communications

📈 Rogers Rolls Out AI-Powered Sports Ad Platform

Source: Media In Canada

Rogers has launched a dynamic, AI-driven ad platform for NHL and Sportsnet live streams. It enables real-time ad personalization based on viewer behavior and region.

Why it matters to MDL: This opens new opportunities for SCTE metadata insertion, frame-accurate switching, and video stream monetization support — areas where MDL's product stack excels.

🎛️ Ateme Saves 28% Bandwidth in OTT Case Study

Source: Ateme Blog

Ateme helped an APAC streaming platform reduce bandwidth use by 28% through advanced ABR and AI-powered compression workflows.

Why it matters to MDL: Reinforces Ateme's value proposition for our broadcast media clients aiming to reduce costs without compromising video quality.

📡 Sencore VB440 Updated for 25GbE IP Monitoring

Source: Sencore News

Sencore’s flagship VB440 probe now supports 25GbE interfaces, allowing for ultra-high-speed ST 2110 signal inspection, UHD waveform monitoring, and precise PTP timing analysis.

Why it matters to MDL: A perfect fit for broadcasters upgrading to IP-based infrastructure. MDL can position VB440 in turnkey IP video system design engagements.

🌍 Haivision Pro460 Adopted for Live Remote Production

Source: TVTech Blog

The Pro460 encoder is gaining momentum in global live event production. Its support for bonded 5G, SRT, and multi-HD input makes it a flexible choice for sports, news, and remote field crews.

Why it matters to MDL: A strong sales target for Broadcast Media remote teams. MDL can bundle this with decoder endpoints, QoS monitoring, and SRT-based infrastructure.

🌐 Summary Takeaways

• 📢 Regulatory focus on AI transparency could reshape broadcast compliance workflows
• 📊 Rogers' AI ad rollout signals strong market for dynamic ad tech integrations
• 🎥 Ateme and Sencore updates reinforce MDL’s positioning in IP and OTT optimization
• 📡 Haivision Pro460 is a must-watch for mobile/live use cases

📩 Want help designing or sourcing IP broadcast workflows?
Contact bernard.cresencia@mdlcommunications.com or visit mdlcommunications.com.